The Falmouth Yacht Club is a recreational club located in Falmouth, Massachusetts. Their purpose is to promote yachting and maintain a suitable clubhouse and encourage good fellowship amongst its members. Heading into the 2015 season, they were in desperate need of fixing a very outdated website that was next to impossible to maintain, and even more critical, was very difficult to use.
The day the new site launched, there was an immediate spike in traffic to the website, and my inbox filled with emails from members saying how much they loved the club's new website. Since then, traffic to the new website has stayed between 50% and 100% higher than the old website.