Team Cara/Lara was a two-person sailing team that competed for a spot on the US Women’s Olympic Sailing Team. These campaigns require a lot of effort planning, fundraising, and practicing.
The easiest solution was to build a simple website that served as their primary fundraising mechanism. The website was integrated with PayPal to provide a simple way to accept donations. The website also included a blog and some generic information about them and their campaign.
After the website launched, Team Cara/Lara saw a significant increase in donations. The fundraising section of the website raised enough money to fund Team Cara/Lara’s entire campaign for over two years, allowing them to compete in events all over the world.